Carrie Osman: The 5 People Who Shaped Her | Cruxy Founder on Conviction, Action & Self-Esteem

S04 E02 Carrie Osman

People Are Everything – Season 4, Episode 2 features Carrie Osman, founder of Cruxy, a growth intelligence specialist helping private equity-backed B2B tech companies find product value and price it effectively.

In the full conversation with Julia Duthie, Carrie shares the five most influential people in her life — from her mum (“Mommy O”) and her dad (“Papa”), to her politics teacher Mr. Mew, a pivotal “Miss X” career lesson, and her therapist/coach who helped her understand that confidence and self-esteem aren’t the same thing.

 

⭐ The Five Influential People Carrie chooses

 

Mom (“Mommy O”)

• Divorce after 8 years, remarried 4 years later 
• Standards + support: “Have you done enough?” 
• High competence: MD role, early mornings, “Max Mara”

 

Mr. Mew (Politics/Economics teacher)

• Built conviction + clarity of thought
• “Read a left and a right-wing paper”
• “Two things can be true at the same time” / “Life’s a dial, not a switch”
• Helped her study politics and develop a thesis-led, data-challenging mindset

 

“Miss X” (negative career influence)

• A “this is what I don’t want to be” moment
• Powerful self-awareness: “Why didn’t I stand up?”
• Anti-gossip, anti-side-conversations; values-led leadership shift
• “Be the pebble, not the wave” → decide to be the wave

 

Hannah Arbend (therapist/coach)

• Key insight: confidence ≠ self-esteem
• Deep work, “homework”, transformation into genuine joy/contentment
• “You’ll smell it on people” (ego with no substance)

 

Dad (“Papa”)

• No gender limits: “you attack the lion”
• Customer lesson via greeting cards: “You are not the customer.”
• Detail training + professionalism; “how are they with the receptionist?”
• John Lennon “Imagine” presentation story (excellent clip moment)

 

🎬 Highlights

• Divorced then remarried
• “Have you done enough?”
• Mr. Mew & debate/nuance
• Miss X + Man in the Mirror
• Confidence vs self-esteem
• Greeting card lesson
• “Ask the receptionist what they thought”
• John Lennon “Imagine”

 

🎧 Listen/watch on YouTube and all major podcast platforms.

 

These are thoughtful, honest conversations about being human — full of insight, reflection, warmth and the occasional surprise.

 

New episodes dropping each week.

 

🎧 Watch or listen on your favourite podcast platform:

• Youtube: https://loom.ly/nb-WD3Q
• Apple: https://loom.ly/EgwKsWk
• Spotify: https://loom.ly/GHo0lEo

 

📲 Follow us on socials: https://loom.ly/gJuJlLQ

 

If you can’t wait, all three previous seasons are ready and waiting — the perfect way to wind down after a great New Year's celebration. ☕️

 

📺 Watch Season 1,2 and 3 here ..

👉 Season-1 - https://loom.ly/AhznB6k

👉 Season-2 - https://loom.ly/XGH2jt0

👉 Season-3 - https://loom.ly/t1h2EQ8

 

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